On Weddings and the “Me” Culture…

Today, to most Western couples the concept of merging two families sounds like a tribal ritual rather than a marriage blueprint. “In-laws, ugh,” this generation might say. By focusing on our personal preferences we get more wrapped up in what our future mother-in-law is going to wear or say at the wedding than in the bigger picture of what a wedding symbolizes: how you will coexist and interact with your new family for the rest of your life…

It’s no accident that the culture of catering to the bride has fueled the burgeoning wedding industry, and vice versa. Peggy Olson or Don Draper couldn’t have conceived a better marketing slogan than “This is your day”—the kind of tagline that so deeply, and reliably, influences consumer behavior. That simple phrase alone drives the billion-dollar wedding industry, pushing the cost of the average wedding in the U.S. in 2012 to $28,427, according to TheKnot.com…

 

Written from a Jewish perspective this article, and its take on the current marriage as a celebration of “me” and “us” is worth reading.

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