to be made in self restraint. If people choose to live a life with a moral foundation delaying immediate gratification for the longer term good they’re simply not going to spend as much energy and money on chasing after whims. There’s plenty of money to be made, however, if people live a life free of self- restraint. If a person can be convinced they must be a libertine and mindless consumer, a person who trades the wider and deeper understanding of life for the moment, they can continuously be sold on fads and those who control the shape and direction of those fads will grow rich and powerful. Understand this and you will also begin to understand why Jesus spoke the way he did about money and possessions and take the first steps towards being truly free.